Multilingual SEO translation and localisation

Multilingual SEO localisation consists of optimising a website for one or several foreign countries. This is not just a question of translation but of adaptation, which involves all the content of the site on different levels. Starting with the keywords chosen in the source language, research and analysis work is undertaken on the target market to identify the most relevant keywords for the target audience. The localised website is then built around these, using translation, adaptation and rewriting, and may differ more or less extensively from the source site but will guarantee greater effectiveness in the country concerned. It is a work in progress that ensures a constant, updated and functional presence on search engines.

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