CARNIAmapp and Tabacco: translation for a hiking app

New technologies applied to information technology promote the visibility of gems hidden amongst villages, plateaus, fields and mountain dairies. CarniaMapp in English and German will help hikers from abroad discover Friulian treasures.

What is it about?

Casa Editrice Tabacco, known for its cartography work in the Alpine region of eastern Italy, commissioned us to translate the new  CARNIAmapp tourism and hiking app, a project which aims to develop landscape tourism in Friuli Venezia Giulia, a type of tourism that promotes the landscape in rural areas.

What does the project look like?

The new app, available in Italian, English and German, is free to download from AppleStore and GooglePlay and will be promoted through the channels of Turismo Fvg, the regional public authority in charge of the promotion of tourism in Friuli Venezia Giulia.

Many stories and ninety itineraries, with descriptions of small farms and holiday farms, Alpine dairies, houses and ruins in picturesque locations, churches and associated rituals, religious and traditional festivals, but also of votive shrines, archaeological ruins, mills and museums, and of course, people.

How was the translation work organized?

Translators had to deal with emotional texts rich in information and meaning and highly specific in terms of culture, which posed quite a challenge during language transposition. The language was dense, characterized by technicalities and particularities associated with tradition, which was rendered in the translated versions using appropriate and intelligent solutions. The aim was to bring the user closer to the story being told, making this app an must-have tool for the informed exploration and discovery of the territory.

The end result is appealing and immediately understandable for the foreign explorer, without misrepresenting the specific content.

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