Maddalena Experience

Over the last few months we have had the pleasure of collaborating on an innovative and much needed project in these times of physical distancing: the virtual visit of the headquarters of Maddalena S.p.A., produced with the communication agency Giotto Enterprise which supervised the project from concept to technical development.

What is it about?

Maddalena S.p.A. provided a virtual tour with the aim of giving an account of the Company’s locations and values through an engaging and immersive modality, requesting our support for the translation of the entire tour into English, German, French and Spanish. This enables the company to reach customers and partners all over the world, providing the opportunity of being personally accompanied by an area manager during the tour or requesting the arrangement of a more in-depth visit.

What does the project look like?

Anyone can freely access the tour: it starts after the instructions have been read and the language chosen. In each area of the facility, it is possible to access information and gain insights, watch videos, continue the visit or go back. Every area affords a 360° view, and the effect is truly fascinating.

How was the translation work organized?

The texts are numerous and highly fragmented: short descriptions or captions that summarize the strengths of the new location, the company’s values and its production capacity. The contents range from a timeline of the company to a description of production, from individual products to quality certifications. All topics familiar to our team of translators, who have been supporting this customers consistently for years. After the initial work of translating the main texts, buttons and menu items, the most complex and intricate part of the work was undoubtedly management, adaptation and checking right down to the smallest detail, so that all the texts were suited to the context and worked well in terms of graphics and usability. The work concluded with the translation of a number of Google advertisements to promote the initiative.

To sum up:

In the two months since publishing, there have been roughly 12,000 visits completed from 41 countries around the world. Although this tool originated from the limitations imposed by the pandemic, it enables the company to make itself known in a very “personal” way to users thousands of kilometers away and who perhaps would not have the opportunity to visit the site physically anyway. Maddalena is a company that is particularly sensitive to technological innovation and quality, and the virtual tour is the successful result of this approach.

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