Real people. Real passion. True stories.

The new magazine from CMP, the sportswear brand dedicated to sports and outdoor enthusiasts.

What is it about?

In collaboration with Pubblimarket2, a strategic communication and marketing agency, we undertook the translation of the “Real Passion” magazine from CMP, a historic brand in the Italian sportswear and outdoor industry.

Produced in 3 languages – German, English and Italian – “Real Passion” is published every six months and distributed at all flagship stores and major dealers in Italy and abroad; it is also available in a digital version on the Issuu platform.

What does the project look like?

The magazine covers CMP products and technology but also stories about mountains, experiences and itineraries. And stories about cities, genuine people, and even food!

How was the translation work organized?

The translators had to work with a wide variety of content and topics, as well as a vibrant style that has to be appealing to the reader, to create texts in which every nuance is carefully crafted through a refined use of words, in order to engage and inspire the end customer. It was essential in this case to work with professionals who do not just translate but are also able to cultivate all these aspects in their writing.

Find out about other translation projects.